The Tracking Setup Guide
GA4, Tag Manager and Meta Pixel with the Conversions API, set up correctly before you spend on ads.
The D2C Store Launch Checklist
Everything between "we have a product" and "we can take orders": store setup, payments, shipping, marketplaces and tracking, in the order you need them.
8 chapters, in the order you would do the work.
Before you pick a platform
Shopify or WooCommerce, decided on catalogue size, team and the apps you will actually need.
Store setup that survives launch day
Theme, navigation, collections and the policy, contact and shipping pages every store needs.
Product pages that answer the questions
Photography, titles, variants, size guides and copy that heads off returns.
Payments
Setting up a gateway such as Razorpay, cash-on-delivery rules, and testing a refund before a customer does.
Shipping and returns
Aggregators like Shiprocket, pincode serviceability, packed weights and a returns policy you can keep.
Marketplaces
When to list on Amazon, Flipkart, Myntra or Meesho, and keeping catalogue and stock in sync.
Tracking before traffic
GA4, Meta Pixel and purchase events checked end to end with a real test order.
Launch week
Speed, mobile checkout, email capture, WhatsApp, and who answers support on day one.
For D2C founders launching a store without a big team behind them.
Founders launching their first online store, or moving beyond selling only on marketplaces.
Small teams doing the setup themselves who want a list of what gets missed.
You'll be able to…
- Launch with payments, shipping and returns tested end to end, not just switched on.
- Decide which marketplaces to list on, and when, without splitting your stock in two.
- Start ad spend with purchase tracking you can trust from the first order.
Read alongside it.
Store setup (Shopify, WooCommerce)
We set up the store, payments and shipping, and hand over a store your team can run.
Get the PDF.
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