brandzaX Start a project

The Tracking Setup Guide

GA4, Google Tag Manager and Meta Pixel with the Conversions API, set up correctly before you spend a rupee on ads.

Ebook__ pagesPDF7 chapters

Get the free PDF

7 chapters, in the order you would do the work.

  1. Why tracking comes before ad spend

    What goes wrong when campaigns optimise on missing or double-counted events.

  2. Plan the events first

    A one-page measurement plan: the actions that matter, named once and used everywhere.

  3. Google Tag Manager, set up cleanly

    Containers, workspaces, naming conventions and a publishing routine.

  4. GA4 without the guesswork

    Data streams, key events, ecommerce events, internal traffic filters and retention settings.

  5. Meta Pixel and the Conversions API

    Browser and server events, deduplication with event IDs, and checking match quality.

  6. Consent and privacy

    Consent banners, consent mode, and keeping your privacy policy in line with what you collect.

  7. Test, verify, document

    Tag Assistant, Events Manager test events, a test purchase and a written tracking document.

For anyone about to start paid campaigns on Meta or Google.

Founders and marketers about to launch, or restart, paid campaigns.

Developers who have been asked to "just add the pixel" and want to do it properly.

You'll be able to…

  • Set up GA4, Tag Manager and Meta Pixel with the Conversions API so each purchase is counted once.
  • Check your own setup with a test order, without relying on an agency's word for it.
  • Hand whoever runs your ads a written tracking document they can work from.

Read alongside it.

All resources

Get the PDF.

Tell us who you are and the download opens on the next page. We don't share your details, and we won't add you to anything you didn't ask for.

See our privacy policy for how we handle what you send.