Logo design
A single logo, drawn properly on a grid, tested at the sizes you will actually use it at, and delivered in every format and lockup you need so nobody has to crop a PNG again..
Brand identity
Stop looking like four different companies.
We decide the mark, the palette, the type and the rules once, apply them to the things you actually send out, and write down why each decision was made so the next person can follow it.
The problem
The logo was never the problem.
Most teams arrive convinced they need a new logo. Usually they do not. What they need is a decision about how everything is set: which two type sizes headings use, what the second colour is for, how much space goes around the mark, and what happens when a slide has too much text on it.
Without those decisions, every person making something invents their own. Six months later there are five blues in circulation, three logo files with different clear space, and a deck template nobody trusts. The individual pieces are fine. Together they read as a company that is not paying attention.
An identity project is worth the money when it ends those arguments permanently. That means it has to produce constraints, not suggestions.
“Every time someone new makes a deck, it looks like it came from a different company. I end up redoing it myself at midnight.”
A founder, on the first call, almost word for word
What you get
Everything in the box.
Everything below is delivered as editable source files, plus flattened exports for people who will not open the source.
- A positioning statement: who you are for, what you replace, and the one thing you want remembered.
- A primary logo redrawn on a grid, with a stacked lockup, a horizontal lockup and a standalone mark.
- A colour palette with tints, text-safe variants and contrast ratios checked against WCAG AA.
- A type scale: families, weights, sizes and line heights for headings, body and small print.
- Layout rules: grid, spacing steps, and what the margins are on a slide, a page and a post.
- Three applied examples built for real: a deck cover, a social post and a page header.
- A written brand system, around twenty pages, with the reasoning next to each rule.
- Font licences bought in your name, and a file inventory so nothing goes missing.
How it runs
Four steps, start to handover.
Audit
We collect everything customer-facing and list what disagrees with what. You get this document whether or not the project continues.
Direction
Two routes, each with a mark, palette, type and one real application, argued in writing so you choose on reasoning.
Build
The chosen route drawn out properly and stress-tested on real content, including the awkward cases nobody designs for.
Handover
Source files, exports, licences, the written system, and a recorded walkthrough for whoever joins later.
Price
From ₹1,85,000
Five to seven weeks. Fixed quote after the first call.
Identity work is priced by scope, not by hours. This is the usual starting point for a startup with one product and one audience.
Questions
What teams ask before booking.
Can you keep our existing logo?
Often yes, and we will say so early if the mark is sound. In that case the project becomes a system build around what you have, which costs less. We would rather scope the smaller job than sell you a redraw you do not need.
Will we get to see more than two directions?
No, deliberately. Eight routes is deferred decision-making dressed up as choice. Two well-argued routes force a real conversation about what the company actually is, and that conversation is where the value sits.
What if the team disagrees internally?
Then the disagreement is about positioning, not design, and it is better to have it in week two than week six. We will put the two views side by side in writing and make you pick. That is part of the job.
Does this include a website?
It includes the rules a website should follow and a designed page header. Building the site is a separate service, and we will quote it alongside if you want both.
How is this different from a logo project?
A logo project gives you one mark and its formats. An identity project gives you the mark plus every decision around it and the templates that apply them. If you only need the mark, buy the cheaper thing.
Also relevant
Two services that sit next to this one.
Design systems
Tokens, components and documentation that live in the same language as your codebase, so the colour in the design file and the colour in production are the same colour for longer than a week..
Send us the four things that look different.
Your deck, your site, your last three posts and your invoice. We will tell you what is actually inconsistent and whether an identity project is the right fix.