Logo design
A single logo, drawn properly on a grid, tested at the sizes you will actually use it at, and delivered in every format and lockup you need so nobody has to crop a PNG again..
Social media
Templates a non-designer can publish from.
A small set of post formats, built so your marketing coordinator can fill them in on a Tuesday morning and have it look like the rest of your brand without asking anybody.
The problem
Volume is the constraint nobody designs for.
Social is the only channel where you have to produce something several times a week forever. That rules out anything requiring a designer per post. The moment the designer is busy, someone opens Canva, picks a similar font and ships it, and the system quietly ends.
So the design has to be built around the person who will actually use it: usually not a designer, usually under time pressure, usually on a laptop with no font licences installed. Templates that assume otherwise do not survive their second week.
The other half is recognition. A feed reads as a block, not as individual posts, so the job is a consistent structure someone can identify while scrolling past at speed.
“Our posts look fine individually. Scrolled as a feed, it looks like six different accounts.”
A marketing manager, looking at their own grid
What you get
Everything in the box.
Delivered in the tool your team uses day to day, with fonts and colours already loaded, so there is nothing to set up.
- A feed-level look: the structure, colour rhythm and type treatment that makes the grid read as one account.
- Templates for the recurring formats: quote, statistic, announcement, carousel cover, carousel inner, team.
- Correct sizes for each platform you actually post on, rather than one square resized badly.
- Story and reel cover templates with the safe areas marked, so nothing lands under the interface.
- Type rules for long and short headlines, including what to do when the copy will not fit.
- A cropping guide for photographs, including how to handle images that arrive at the wrong ratio.
- A one-page do and do not sheet with real examples, aimed at whoever posts.
- A working session with the person who will use it, recorded for the next person.
How it runs
Four steps, start to handover.
Review
We look at the last sixty posts and mark what performed, what was on-brand, and where those two lists do not overlap.
Define
The feed-level system agreed first, because individual templates are meaningless without it.
Build
Templates built in your tool with fonts, colours and locked elements set so nothing important can be dragged.
Train
A session with the person who posts, plus the guide, so the handover is to a human rather than a folder.
Price
From ₹40,000
Two to three weeks for a template set across two platforms.
This is a one-off build. If you would rather we produced the posts each month as well, that is the retainer, priced separately.
Questions
What teams ask before booking.
Which tools do you build in?
Figma and Canva most often, and Canva is frequently the right answer despite the reflex against it, because your team already has it open. We can build in both and keep them in step.
Do you run the accounts or write the posts?
No. We build the system and hand it over. If you need someone posting, we will introduce you to people who do that well, and our templates will work fine for them.
What about video?
Cover frames, end cards, caption styling and lower-third templates, yes. Editing the footage itself is not something we do.
We post on five platforms. Is that five times the cost?
No. The system is shared; the extra cost is in size variants and the specific quirks of each platform, which is a smaller increment each time you add one.
Will it still look right in a year?
The structure will. Platform sizes change roughly annually, so the templates need a small refresh when that happens. We will tell you when it is worth doing rather than waiting to be asked.
Also relevant
Two services that sit next to this one.
Design retainer
A fixed block of hours each month, worked from your board, at your priority order.
Send us a screenshot of your feed.
Not individual posts, the grid. We will tell you what is making it read as several accounts and what the smallest fix is.