Brand identity
We decide the mark, the palette, the type and the rules once, apply them to the things you actually send out, and write down why each decision was made so the next person can follow it..
Logo design
One mark that still works at sixteen pixels.
A single logo, drawn properly on a grid, tested at the sizes you will actually use it at, and delivered in every format and lockup you need so nobody has to crop a PNG again.
The problem
A logo is a file management problem as much as a drawing problem.
The drawing matters, but what causes daily pain is the absence of the other twelve files. No square version for a profile picture. No single-colour version for the embroidery quote. No SVG, so the developer traced it. No favicon, so the browser tab shows a blank sheet.
The second problem is scale. Most marks are designed at poster size and then used at twenty pixels in an app switcher. Counters fill in, thin strokes disappear, and the mark turns into a grey blob that nobody recognises.
So we draw at the small size first and scale up, and we deliver the whole set at once rather than in response to requests over the following year.
“We have the logo as a PNG with a white box behind it. Someone made a version with the name removed. I do not know which one is right.”
Reported by roughly half the teams who contact us
What you get
Everything in the box.
One mark, fully built out. Delivered in a folder structure that makes the right file obvious to someone who has never met you.
- The primary mark, constructed on a visible grid, with the construction drawing included.
- Stacked, horizontal and icon-only lockups, each spaced individually rather than scaled from one file.
- Single-colour, reversed and one-colour-on-brass variants for print, embroidery and etching.
- Optical corrections for small sizes, with a separate small-use version where the detail needs opening up.
- SVG, PDF, EPS, PNG at four sizes, and a favicon set including the maskable icon for Android.
- Clear space and minimum size rules, expressed in units of the mark so they survive scaling.
- A one-page usage sheet: the four things people get wrong, shown right and wrong side by side.
- A short note on what not to do to it, written for the person who will want to add a gradient.
How it runs
Four steps, start to handover.
Brief
Forty-five minutes on what the company does, who it sells to, and which marks in your category you keep confusing with each other.
Sketch
Concepts worked up in black and white only. Colour hides weak drawing, so it comes later.
Refine
One direction chosen, then redrawn on a grid with curves corrected by hand and tested down to sixteen pixels.
Deliver
Every lockup, format and variant exported, named clearly, with the usage sheet on top.
Price
From ₹65,000
Two to three weeks. One mark, three concepts, two revision rounds.
This buys a mark and its complete file set. If you also need palette, type and templates, the identity project is better value than buying both separately.
Questions
What teams ask before booking.
Why only three concepts?
Because the fourth is always worse. Three gives a genuine choice between different ideas; more than that means we are producing variations to look busy, and you end up picking on mood rather than fit.
Do you do wordmarks as well as symbols?
Yes, and for most early-stage companies a wordmark is the better call. A symbol has to be taught to the market before it means anything, and that is expensive. We will tell you which one your situation argues for.
Can you redraw our current logo rather than replace it?
Often the right answer. A redraw fixes spacing, curves and small-size legibility while keeping the recognition you have built. It is cheaper and less disruptive, so ask about it.
What about trademark clearance?
We do a visual check against your category and flag anything uncomfortably close, but we are not lawyers. Before you file, have an agent run a proper search. We will supply the files they need.
How many revisions?
Two rounds on the chosen direction. In practice most projects use one, because the concept stage is where the real decision happens and we spend the time there.
Also relevant
Two services that sit next to this one.
Social media
A small set of post formats, built so your marketing coordinator can fill them in on a Tuesday morning and have it look like the rest of your brand without asking anybody..
Send us the logo files you currently have.
We will tell you whether they need replacing, redrawing or just organising. Two of those three are cheaper than you are expecting.